Moonpig x TrendBible

The future of cards, gifting and celebration

Who are Moonpig?

Moonpig has been helping people create and share more personal moments for over 25 years. Combining creativity, personalisation and technology Moonpig make it easy to send thoughtful cards, gifts and flowers for every occasion. From birthdays and anniversaries to those everyday “just because” moments, Moonpig helps people celebrate the moments that matter most.

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Moonpig’s Challenge

Back in 2015, Moonpig turned to TrendBible when they were looking to further enhance how seasonal trends were implemented by their creative team.

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How TrendBible supports Moonpig

Digestible and commercial trend intelligence

“TrendBible has been a strong fit for Moonpig, delivering focused, highly digestible reports that align well with our commercial needs. The content is thoughtfully curated, saving our team research time, and is presented creatively, visually, and in an easy-to-understand way.”

Inspiration across categories

“While we primarily use the insights for card development, they also inspire related products such as flower wraps and gift bags, helping us maintain a cohesive range.”

Translatable and actionable insights

“What sets TrendBible apart is its clear, accessible approach and dedicated focus on the greetings and gifting sector. Their reports translate trends into actionable directions, making them easy to apply, and they have become our go-to resource for both everyday and seasonal development. We rely on them for colour, print, pattern, and sentiment direction, as well as for tracking how trends evolve, ensuring our content stays fresh and competitive.”

Access to Seasonal and Celebration trends

“The Seasonal and Celebration subscription is particularly valuable due to its frequency and occasion-specific reports, such as Valentine’s Day, Mother’s Day, and Father’s Day, which reduce the workload on our internal teams. For any creative business, investing in trend forecasting is essential to stay ahead and remain relevant and TrendBible makes this both efficient and inspiring.”

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