Valspar x TrendBible

The future of colour, paints and home decorating

Valspar x TrendBible

The future of colour, paints and home decorating

Valspar x TrendBible

The future of colour, paints and home decorating

Who are Valspar?

Since 1806 Valspar have been colouring the world with paints, stains and coatings. Trusted by householders across Europe, they have the biggest range of pre-selected paint colours and over 2.2 million colour options available through their colour matching technology.

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Valspar

Valspar’s Challenge

Valspar are renowned for their innovative colour-matching technology, helping consumers find the perfect shade for their homes with confidence. Building on this expertise as their trend partner, Valspar wanted us to create a new range of accessible, trend-led paints that would make it even easier for consumers to bring current interiors trends into their homes.

TrendBible x Valspar: The Collaboration

1

The Aim

Our aim was to bring together some of Valspar’s most-loved shades, offering consumers a curated selection of timeless, yet trend-led colours that are simple to choose and ready to pick up and go. By removing some of the uncertainty around colour selection, Ready Mix helps consumers feel confident that they are choosing a shade that will stand the test of time.

2

The Audience

The new, convenient format needed to appeal to a broad audience, from functional consumers looking for a quick and easy solution, to budget-conscious DIYers and loyal Valspar customers.

3

The Partnership

Throughout our long-standing partnership, we have supported Valspar in understanding emerging consumer behaviours across the home and outdoor space, translating these insights into meaningful opportunities for the brand.

4

The Work

Our work has spanned strategic marketing messages that build confidence in colour, educational workshops and team training, as well as supporting Valspar’s digital and in-store experiences. We also collaborated on new product development and colour selection, helping to ensure their offer remains relevant, inspiring and aligned with evolving consumer needs.

The results

The Ready Mix range has already been rolled out in over 150 B&Q stores across the UK.

Valspar

How TrendBible support Valspar

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